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7/3/2010 - Engaged at BMA National Conference
You, too, can get engaged.
The recent BMA National Conference in Chicago, BMA Engage, was a huge success—lots of great energy, networking and learning. In fact, more than 20 BMA Colorado members were fortunate to learn from some of the country's best and brightest CMOs as well as the big names of David Meerman Scott and Chris Brogan.
If you didn’t make it to the conference, you can still experience, learn, and “engage” through the BMA Engage website. To give you a sense of what you missed, here is a unique take on the conference experience from Barrett Sydnor, a BMA member with the Kansas chapter. 
The Top Ten Things I Learned (or relearned) at BMA Engage 2010—(Before Chris Brogan Spoke)
1. A picture is worth a thousand words and video is worth even more—unless it is a GE Howcast with those weird yoga guys.
2. Employee engagement is finally getting the attention it is needs. It's 20+ years after the NUMMI Fremont plant success and we still think that it is about communicating more effectively, not empowering.
3. The value of a quote depends more on content and context than who originally said it. For the past two years, my new favorite quote has been,"Culture eats strategy for lunch." It resurfaced at Engage 2010 but was attributed to yet another source.
4. Fortune 500 marketing executives are just as in the dark about how to calculate ROI as the graduate students I teach.
5. Provocative selling is a very powerful variation—or improvement—on a theme. Hat tip to Mark Wilson of Sybase.
6. Purpose eats mission and vision for lunch.
7. Quantifiying and explaining how your product/service makes more money for your customers is the key to marketing success—except when it is not. And then it is connecting on an emotional basis.
8. Measuring engagement is possible. And not really all that hard.
9. The “Rule of 45” should give us all pause when as marketing and sales professionals we start to pat ourselves on the back about how talented, sophisticated and hard-working we are.
10. PowerPoint doesn’t kill presentations; people who use PowerPoint poorly kill presentations. (Unfortunately, too many examples—so nobody deserves to be singled out.)
Read These Other July 2010 ArticlesBMA Colorado Marketing Mirror - July 2010
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Engaged at BMA National Conference