BMA Colorado Gold Key Entries

BMA Colorado 2013 GOLD Key Award Winners

Best of Show

Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period
Market Creation Group
Client: Confio Software
Confio Monsters Campaign

Best Creative

Single B2B Advertisements: TV, radio or outdoor adt
Carbon8
Client: TrackVia
REBEL Billboard

Best Results

Content Marketing
Leopard/An Ogilvy & Mather Company
Client: CDW
GetIT Sales Enablement Program

Best Strategy

Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period
Market Creation Group
Client: Confio Software
Confio Monsters Campaign

Best Production

Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs
Hunter Douglas
Pirouette Window Shadings Sampling Program

Gold Awards

A2: Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period
Faction Media
Client: Level 3
Level 3 Security Solutions Campaign
A2: Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period
2-10 Home Buyers Warranty
“Long Live Happy Homes®” | Go-to-market campaign
A2: Total B2B Campaigns: Campaigns for which production and media costs were between $50,000 and $250,000 during a 12-month period
Market Creation Group
Client: Confio Software
Confio Monsters Campaign
A3: Total B2B Campaigns: Campaigns for which production and media costs are less than $50,000 during a 12-month period
KPA
www.DealerWebinars.com - Branding, Retention, and Lead Generation for KPA
B1: B2B Advertising Campaigns: Print ad campaigns (fractional, full-page or spreads) of at least two ads
COHN
Client: Mont Blanc Gourmet / GoodDrinks
GoodDrinks™ Advertising Campaign
C2: Single B2B Advertisements: TV, radio or outdoor adt
Carbon8
Client: TrackVia
REBEL Billboard
D02: Digital Marketing: Website targeted landing page
The1stMovement
Client: Cisco Systems
Cisco -
D03: Digital Marketing: Website - under $25,000
COHN
Client: Charter School Capital
CharterSchoolCapital.org
D05: Digital Marketing: Website - $50,000+
The1stMovement
Client: Cisco Systems
Cisco -
D13: Digital Marketing: Mobile marketing
Hunter Douglas
Pirouette Window Shadings Sampling Program
D16: Digital Marketing: SEO - campaign site/microsite support
Leopard/An Ogilvy & Mather Company
Client: IBM
IBM Flypaper Campaign
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.)
COHN
Client: Imperial Sports
Imperial Sports Corporate Video
E4: Multimedia and Video Presentations: Product demonstrations
Leopard/An Ogilvy & Mather Company
Client: Mentor Graphics
Mentor Graphics EDX Video
I1: Branding or Re-Branding: Corporate branding campaign
COHN
Client: Mont Blanc Gourmet / GoodDrinks
“Believe in Good.” GoodDrinks™ Branding
I1: Branding or Re-Branding: Corporate branding campaign
Welch Creative Group
Client: Conservation Colorado
Conservation Colorado Logo
I1: Branding or Re-Branding: Corporate branding campaign
The Regis Company
Regis Branding
I2: Branding or Re-Branding: Product branding campaign
Hunter Douglas
Pirouette Window Shadings Sampling Program
I2: Branding or Re-Branding: Product branding campaign
Leopard/An Ogilvy & Mather Company
Client: Mentor Graphics PCB
Mentor Graphics Xpedition Brand Campaign
I3: Branding or Re-Branding: Corporate Identification Program
Carbon8
Client: Claremont Foods
Creating Claremont Foods
J1: Product Literature / Collateral Material (print or electronic): Corporate capability brochures
Market Creation Group
Client: Cathedral Energy Services
Below the Surface Brochure
J1: Product Literature / Collateral Material (print or electronic): Corporate capability brochures
AOR, Inc.
Client: Service Systems Associates
Service Systems Associates Capabilities Piece
J1: Product Literature / Collateral Material (print or electronic): Corporate capability brochures
Leopard/An Ogilvy & Mather Company
Client: GE Capital, Americas
GE Capital, Americas Value Brochure
J2: Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs
Hunter Douglas
Pirouette Window Shadings Sampling Program
J3: Product Literature / Collateral Material (print or electronic): White papers
Client: Location3 Media
A Convergence of Channels: The Intersection of Social, SEO & Local
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W; or color.
Slack and Company
Gates MINExpo Direct Mailer
P1: B2B Self-Promotion: Single communication
Moxie Creative Communication Agency
Client: CoBank
"This Land"
R: Demand Generation
Client: ShipCompliant
How FiveFifty Increased ShipCompliant's B2B Lead Volume by Over 1000%
R: Demand Generation
AOR, Inc.
Client: Avnet Technology Solutions
VSPEX Elemental
S: Content Marketing
Burns Marketing
Client: ATBS/Freightliner Trucks
Team Run Smart
S: Content Marketing
Leopard/An Ogilvy & Mather Company
Client: CDW
GetIT Sales Enablement Program
T: Potpourri
Hunter Douglas
Pirouette Window Shadings Sampling Program
T: Potpourri
Ubiquity Group
Client: Gambro
Flexitrate® Pathfinder App
T: Potpourri
Leopard/An Ogilvy & Mather Company
Client: CDW
GetIT Sales Enablement Program

Silver Awards

A1: Total B2B Campaigns: Campaigns for which production and media costs exceeded $250,000 during a 12-month period
Datacard Group
CARTES & IDentification 2012
A1: Total B2B Campaigns: Campaigns for which production and media costs exceeded $250,000 during a 12-month period
Vladimir Jones
Client: Xcel Energy
Manifesto
A3: Total B2B Campaigns: Campaigns for which production and media costs are less than $50,000 during a 12-month period
COHN
Client: Market Street Place
From Old Blight to New Heights: “This is the Place. Market Street Place.”
B1: B2B Advertising Campaigns: Print ad campaigns (fractional, full-page or spreads) of at least two ads
Datacard Group
Financial Instant Issuance Global Advertising Campaign
D07: Digital Marketing: Banner advertising
AOR, Inc.
Client: Avnet Technology Solutions
Missing Something? National Ad Campaign
D07: Digital Marketing: Banner advertising
Market Creation Group
Client: Confio Software
Confio Monsters Campaign
D08: Digital Marketing: Online video or podcast
Leopard/An Ogilvy & Mather Company
Client: IBM
IBM Thought Leadership videos
D11: Digital Marketing: Promotional site (microsite)
Leopard/An Ogilvy & Mather Company
Client: IBM
IBM Executive Social Business Buyer’s guide
D13: Digital Marketing: Mobile marketing
The Optera Group LLC
Client: Medtronic
Medtronic iNS Showcase iPad Application
D15: Digital Marketing: Pay-per-click (campaign)
Client: Level 3
Driving Leads for Advanced Security Services in Europe
D17: Digital Marketing: SEO - corporate website
Client: Pak Mail
New Website + SEO Drives 1000% Boost in Leads
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.)
Image Brew
Client: Shimano/Genesis
Shimano Dynalast Product video
E1: Multimedia and Video Presentations: Promotional presentations (new service, product, etc.)
Leopard/An Ogilvy & Mather Company
Client: Mentor Graphics
Mentor Graphics EDX Video
E4: Multimedia and Video Presentations: Product demonstrations
Image Brew
Client: Pearl Izumi/Genesis
Project E:Motion Video
F5: Social Media: Blog
Datacard Group
Datacard Edge -- Blog
F8: Social Media: Integrated social media campaign (must integrate 3 or more social media channels)
CO Office of Economic Development and Internationa
F8 Integrated Social Media Campaign - Colorado Office of Economic Development and International Trade
G: Annual Reports
Big Buzz
Client: Regional West Medical Center
Regional West Cancer Treatment Center Annual Report
G: Annual Reports
Client: CIRSA Members
30th Anniversary Annual Report
I2: Branding or Re-Branding: Product branding campaign
Leopard/An Ogilvy & Mather Company
Client: IBM
IBM Software Expressions Rebrand
I3: Branding or Re-Branding: Corporate Identification Program
AOR, Inc.
Client: Mile Hi Companies
Mile Hi Companies Branding
J1: Product Literature / Collateral Material (print or electronic): Corporate capability brochures
Slack and Company
Gates Project Odyssey GAMEPLAN Brochure
J2: Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs
Client: Sorin Group
Mitroflow Valsalva Conduit Collateral
J2: Product Literature / Collateral Material (print or electronic): Product-specific or service-specific brochures or catalogs
Faction Media
Client: Johns Manville
JM Materials Matter Print
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W; or color.
Slack and Company
Gates Drilling End Market Direct Mailer
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W; or color.
Slack and Company
Gates GAMEPLAN Launch Direct Mailer
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W; or color.
Slack and Company
Gates Odyssey Club Launch Direct Mailer
K1: Direct Mail: Single piece. Printed only, flat or dimensional. B&W; or color.
Datacard Group
Financial Instant Issuance - Lead Generation Campaign
L2: Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits.
Leopard/An Ogilvy & Mather Company
Client: IBM
IBM Big Data infographic
L2: Promotional Product Material: Printed materials, posters, calendars, incentives, sales and reseller kits.
Leopard/An Ogilvy & Mather Company
Client: CDW
CDW Solution Selling Kit
M2: Public Relations: Single PR effort
Datacard Group
China Press Conference
P2: B2B Self-Promotion: Campaign (series of communications)
Leopard/An Ogilvy & Mather Company
Client: Mentor Graphics PCB
Mentor Graphics Xpedition Brand Campaign
R: Demand Generation
Datacard Group
Financial Instant Issuance - Lead Generation Campaign
R: Demand Generation
Client: Atherotech Diagnostics Lab
AHA Scientific Sessions 2012 Campaign
S: Content Marketing
Ubiquity Group
Client: Gambro
CRRTcounts.com Website
T: Potpourri
AOR, Inc.
Client: Avnet Technology Solutions
Opportunity Bank Tool