The Marketing Manager's Workshop
BMA Marketing Manager's Workshop Teaches Effective, Proven Marketing Techniques
Business-to-business marketing is constantly evolving and changing to adapt to new technologies, new customer dynamics, new products and services, and new markets. This constant change creates unique challenges for today’s marketing professionals such as staying current with changing technologies, generating effective marketing plans, or measuring marketing results to share with your CEO.
“The Marketing Manager’s Workshop helped me to round out my marketing communications knowledge in areas where I had little or no experience.” Josh Levy, CBC – Exclusive Resorts |
These challenges are the reason Business Marketing Association of Colorado has structured a six week marketing education series titled: The Marketing Manager’s Workshop. This workshop is designed for marketing professionals new to the marketing management field, business-to-business marketers eager to update their knowledge bank, and even more experienced marketers seeking continued education on current trends and resources. This is for anyone in marketing who wants to improve the implementation, effectiveness, and sales response of their marketing programs.
Industry professionals and subject matter experts from around the Denver Metro area will be speaking on topics near and dear to their field of interest. We will be learning about practical, real-world strategies for boosting sales in all markets, industries and businesses conditions. The topics will give you a great overview of very specific areas in marketing. These industry experts will have time to answer some of your toughest questions about challenges you are facing in your marketing efforts today. Attendees last year expressed an interest in hearing fewer speakers on a more in-depth basis. For this reason, the Fall 2006 series will feature fewer speakers on B2B topical fields, and the Spring 2007 will feature new speakers on additional B2B marketing topics.
Workshop Topics and Speakers
Not scheduled at this time.