If you’re struggling to get a handle on whether or not Account-Based Marketing (ABM) is right for your organization or how to implement an ABM program, you are certainly not alone. Join BMA Colorado and Refactored as we clearly define what ABM is, what level (if any) is right for you, and how to get a program rolling.
Listed right next to "Game Changer" in the business buzzword dictionary, printed in BOLD, is “ABM.” Everyone talks about it. It seems like everyone “gets it.” True? According to Marketo, 41% of marketing professionals don’t understand what ABM means to their company.
You’ll leave this webinar with a clear, compelling case that you can take back to your marketing, sales and executive teams for implementing ABM in your organization — or with the knowledge that ABM is not right for your company (and you can stop worrying about it).
>> Who is this for?
Marketing, Sales, and Executive Professionals - SMB and Enterprise
>> What will you take away?
BMA Colorado and Gold Partner, Refactored, present you with a practical, real-world approach to launching an ABM pilot. We’ll discuss:
The three types of ABM and how they differ
The criteria to consider when deciding if ABM is right for you
What to expect from an ABM program
A solid process for launching an ABM pilot
What technology is (and isn’t) necessary to do ABM right
Join us for an informative webinar and learn what you need to know to get your marketing team, sales team, and executives on board with ABM in your organization.