In one corner, a staunch customer-journey-framework supporter. He knows it to be a valuable way to understand your audience’s world and how you can meet them where they are in product, marketing, and sales efforts. In the other corner, the vehemently opinionated opposition. She’s got no love for the customer journey and thinks it does more harm than good. Who’s right? You decide.
This point, counterpoint discussion will focus on the customer journey. We’ll have two speakers—one for, one against—the customer journey framework. Each will walk through their opening statements about this framework and explain their position. A moderator will then ask some pre-written questions of both speakers, and finally, we’ll open it up to the audience for questions/comments. Both speakers have been asked to keep it respectful, though each has signaled they have little-to-no interest in doing so. Should be interesting.
>> Who is this for?
Marketing Professionals - both B2B and B2C
>> What you'll takeaway?
A better understanding of the customer journey
Two sides of the story on whether to map and use your organization's customer journey
The opportunity to ask the burning customer journey questions you've always wanted answered
You’ll leave the session with lots of great ideas on customer journey mapping, and hopefully, some new contacts for your professional network.