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February 12, 2015

Posted by BMA Colorado. Published in Industry News

White Paper: Capitalizing on Change: Skills for a New Era of B2B Marketing

Six key proficiencies that B2B marketing leaders need to cultivate within their departments.

Denver, Colo. — Feb 12, 2015 — BMA national, in partnership with FORUM (Northwestern University), has released a new white paper. As fast-paced technology continues to change marketing, B2B marketing professionals have a significant opportunity to serve as strategic advisors for sales, IT, human resources, product development, and customer service. But with this opportunity comes a great demand for marketers to integrate traditional marketing competencies with technical, analytical, and leadership skills. Read it here.

Contact: BMA Colorado

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