Keynote Meeting

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BMA Dinner: Breaking Boundaries and Succeeding in a Social World

Innovative approaches and transparent communication don’t usually conjure up images of the military. But for the past decade, the U.S. Air Force has been breaking the rules by investing heavily in marketing and communication, particularly new media, to interact with other agencies and the public.

While organizations of all sizes struggle to understand new media, the Air Force Public Affairs team leads the way in developing strategies that include Twitter, Facebook, YouTube, podcasts/vodcasts and blogging. Consistently touted by David Meerman Scott as a group who gets it “right,” the Air Force has also developed a Social Media Guide that’s required reading in several universities and a “handbook” for many marketers. Register today to learn:

• Why social media should be a crucial part of the marketing mix and how to use it to achieve your overall goals
• How to use resources you already have to connect with your customers in a changing communications environment
• How to measure and evaluate campaigns to communicate the bottom-line impact to executives

MasterCard, Visa or AMEX card number is required to hold reservations.

Speaker(s)

Larry Clavette
Director, Air Force Public Affairs Agency, U.S. Air Force As Director of the U.S. Air Force Public Affairs Agency, Larry Clavette oversees the activities of more than 450 people at 11 locations worldwide. An early adopter of the Internet in the 1990s, Clavette continues to pioneer online communication, including social media. He spearheaded the formation of the Emerging Technology Division, which develops and executes social media strategy and tactics within the Public Affairs Agency. A 20-year veteran of the Air Force, he has had numerous assignments around the United States including the Pentagon and throughout Europe.