Roundtable
Video, SEO and You - Simple, Affordable Strategies for Accelerating Online Results
NOTE: The morning (7:30 - 9:00 am) session is now full. A second session is being offered from 3:00 - 4:30 pm. You can register online now for this afternoon session, or Email Marilee or call BMA at 303-607-9957 to be in the afternoon session.
It's no secret that the web is going to video – and has been for some time. What does this mean for you and your company's all-important SEO efforts? How has video changed the game? How do you find the right video offerings for your website? What does video production look like?
This roundtable will answer those and more questions you may have. Hosted by BMA member Brian Doubleday of Greenworks Video, you'll get an inside look at what video can do for your website, and how to achieve great results while spending far less than you may have thought possible.
Jim Mueller of TheGreatOnline.com will share his secrets for using video to enhance your SEO ranking – you'll be surprised at how little effort it takes to boost your results. Next, Brian Doubleday, veteran video producer, will show you how to create a video that is engaging, professional, and effective.
In the Video and SEO discussion, you'll learn about:
- Tips and tricks for getting the best SEO performance
- Optimizing video metadata for search engines
- Video and Google SERP (search engine results page)
- Video: Google’s blind spot
- YouTube as a search engine
Following that, the Video Production segment will provide:
- Tips for creating a great online video for your company
- 3 Easy steps to professional scripting
- The benefits of studio and location production
- Video testimonials – worth their weight in gold (or profits)
- How to find the right production company for you
Note: Roundtable is limited to 20 participants and includes continental breakfast.
Speaker(s)
Brian Doubleday
Senior Producer
Brian Doubleday is a founder of Greenworks Video and has been a film and video producer/director since 1973. Doubleday has written, produced, and directed major national television programs, including the syndicated Joy of Gardening series. He served as a co-producer for Instinct, a Disney/Spyglass Films production starring Anthony Hopkins and Cuba Gooding, Jr. He was producer/director for the Emmy award-winning Venturing, a thirteen-part PBS documentary series exploring the challenges and rewards of entrepreneurship. He is currently senior producer at Greenworks.
www.greenworksvideo.com
Jim Mueller
Founder/President, The Great Online
Jim Mueller has over 20 years' sales experience, 15 of which have been in the telecommunications industry. More recently, Jim has gained valuable experience in the internet marketing/search engine space. As the VP of Sales/Business Development for VoipReview, the world's leading Voip comparison website that lives and dies by its organic search rankings. Jim started his SEO consulting in 2008 which morphed into his current company The Great Online (formerly ReignNet). Knowing and leveraging SEO elements into social media, video, PR, email marketing etc. is his business.
