Roundtable

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Roundtable: The Latest Trends in B2B Search Engine Marketing

Stay ahead of the search engine marketing trends that will affect your organization’s online visibility. At this Breakfast Roundtable, we’ll discuss the changing search landscape and how we’ll adapt our programs to be their most effective. The pay-per-click advertising best practices we’ll zero in on will relate to today’s B2B audience, which is overwhelmingly looking to the Web to research purchase options.

Learn to:

1. Map out the buying cycle for your business
2. Identify audience needs
3. Match offers to those needs
4. Develop a keyword strategy that makes your PPC program a success. Plus, we’ll delve into what’s next in the world of search engine marketing

Speaker(s)

Brooke Caesar
90octane Account Manager Brooke Caesar is an account manager at 90octane, a Denver-based conversion-driven marketing agency specializing in search engine marketing and online lead generation. She executes strategic marketing programs for clients in a variety of industries to help them achieve their online marketing goals. Caesar has extensive international experience and is passionate about emerging technologies and new media. She is actively involved in the search marketing industry and has served on the Colorado AMA Board of Directors as the VP of Professional Development since 2007. She holds a B.S. in Business Marketing and a B.A. in Foreign Languages from Colorado State University.

[email protected]
http://www.90octane.com