Keynote Meeting
5 New Marketing Strategies to Try for 2015 AND 3 to Leave in 2014
The marketing landscape has moved faster than ever recently and our marketing strategies need to as well. Business environments have changed, and so have customer behaviors. The methods, which we created just a few years ago, are already defunct. To be an expert in todays fast paced marketing landscape you need to know where the future is, how to easily adopt those best practices, and which strategies to leave behind. Follow noted marketing expert Mathew Sweezy along as he lets you know the five hottest strategies to try out in 2015, and the three strategies you currently use that you should leave behind in the new year. He'll cover topics ranging from social media marketing, net new lead generation, and new techniques in proving value on marketing efforts.
Key Take-Aways:
Learn how to use account based marketing to drive more net new leads, augment customer experience with advanced paid social media, break through the noise with native advertising, & keep your email list clean with data automation. Then learn why you should leave ROI reporting, Traditional Email marketing, and Branding in the past.
Speaker(s)
Mathew Sweezey
Evangelist, Salesforce.com
Mathew is a premier speaker on Demand Generation, Marketing Automation, and B2B Marketing. He has been a Keynote speaker at SugarCon 2013, spoken at Salesforce Dreamforce 2011-13, and many other industry events. He currently is the Chief Evangelist for Salesforce.com
Mathew was named by the Technology Association of Georgia as one of the top 5 marketers under the age of 30. He currently writes a byline for Clickz.com, as well as various industry blogs. You will often find him quoted in Marketing Sherpa, DemandGenReport, and other leading publications. He is also the author of the best-selling new book, Marketing Automation for Dummies.
Bonus - he loves our craft beer economy here in Colorado, as he is VP of Marketing of Marketing for a micro brewery in Atlanta!
