Roundtable
The Benefits of Integrated Marketing Campaigns
Multi-Channel Marketing is a new buzzword in the marketing industry. Paired with personalization (PURL
S), multi-channel marketing can help you take your marketing to new levels.
During this Roundtable, AlphaGraphics will be discussing the values of multi-channel, personalized marketing (PURLS), how it can improve your ROI, and how you can execute campaigns that will help yield the greatest response rates. It will also be very important to understand how ROI should be tracked, and how to determine the value of your customers, so you know where to best spend your marketing dollars.
Alongside the new marketing strategies, there are new technologies that make the implementation and creative strategies more appealing to your users. Learn what those technologies are, and how you can use them. As a bonus: AlphaGraphics will give you cost saving tips while working with your current printer.
Join an interactive discussion while learning about:
- Multi-Channel Marketing Strategies to Improve ROI (Including PURL Campaigns)
- Determining the Value of a Customer and how to Track ROI
- New Marketing Technologies – QR Codes, Variable Data Printing, PURLS and more!
BONUS! As a supporter of Foothills Animal Shelter (FAS), AlphaGraphics will donate $5 to FAS for every person who comes to this event. Worried about noise or allergies? Don't be. Foothills Animal Shelter opened their new facility earlier this year – including state-of-the-art noise control systems and air handling systems.
Speaker(s)
Ed Rothschild
President AlphaGraphics Arvada/Denver/Golden
Edward Rothschild has owned and managed several AlphaGraphics Centers since 1996 with his wife Robin. Prior to a life in the visual communications and marketing services world, Edward served as CEO of Arcadis Geraghty & Miller (now Arcadis) — an environmental consulting and engineering firm. His technical background is in zoology, geology and hydrogeology and Edward was researcher and consultant for over 20 years (IEC Corp (uranium mining), Oak Ridge National Laboratory, CH2M Hill and Geraghty & Miller). Edward has earned several degrees, including a double Bachelor’s degree in zoology and geology from University of Vermont, a Master’s degree in hydrogeology from University of Wisconsin and an Executive MBA from Kellogg School of Business.
Edward is a proud community advocate, volunteering a great deal of time and money to several local organizations. He served as chairman of the Arvada Planning Commission. He serves as a Director of The Table Mountain Animal Center Foundation and he continues to sit on the board. He is active with the National MS Society – CO Chapter.
[email protected]
http://www.alphagraphics.com/centers/arvada-colorado-us424/index.html
