Webinars
Webinar: Top 10 Lessons For Successful Trade Show & Event Marketing In A Down Economy
Forrester analyst G. Oliver Young on the importance of trade show marketing:
"What we have found again and again is that trade shows [emphasis added] have a big impact, especially amongst the biggest buyers. Among IT hardware buyers, for example, 65% of buyers report trade shows are important or very important to their purchases, the 6th most influential information source overall." - 1/12/09 on his blog, Strategic HeadingIn his post, Young also reveals findings from a recent Forrester survey that shows trade show marketing to be more important to the buying process than social media, interactive media, email, webinars or blogs.
Close sales faster!
When done right, trade shows can be the most effective tool in your B-to-B marketing toolkit. And they can help you close sales faster than just about any other lead-gen activity you engage in. So why not make sure you're doing everything you can to maximize their bottom line impact on your business?
Register today for this informative webinar.
Drawing on nearly 25 years of experience top consultant and author Ruth Stevens will detail the 10 essential components of a profitable event marketing program. Plus, she'll show you how to efficiently and cost-effectively integrate event marketing into your overall marketing strategy.
Bottom line? You'll come away from this event loaded with timely tips, tactics and strategies...for multiplying your trade show marketing, lead-generation and selling results.
Topic: Top 10 Lessons For Successful Trade Show & Event Marketing In A Down Economy
Time: 9:30 am - 11:00 am MST
Date: April 23, 2009
Speaker: Ruth Stevens
Cost: $99
Don't know if you'll be able to attend the live event? No problem. We've got you covered. For the same $99 investment, we can get you access to a full audio-visual copy of the program in the form of a Windows Media Video file, an mp3 file and a PDF of all slides. Audio files include complete Q & A session. Just contact BMA Colorado if you would like to make arrangements for this option.
Speaker(s)
Ruth Stevens
Ruth P. Stevens is one of the nation’s top experts on customer acquisition and retention. First as a frontline manager and since 2000 as a consultant…she has personally directed, overseen or consulted on hundreds of profitable acquisition and retention programs for a wide-ranging list of businesses.
