Seminars
Workshop: The Good, the Bad, and the Ugly of Social Media
For some, social media may feel like the “bright, shiny object,” something that captures our attention before we move on to the next new thing. But for organizations using it right, such as the U.S. Air Force, social media is here to stay. However, it requires a well thought out strategy before every blog, Twitter or Facebook posting to ensure it helps achieve key marketing objectives. Register today and hear Paul Bove, from the U.S. Air Force Web Development and Digital Media Strategy, Emerging Technology Division of the Air Force Public Affairs Agency of the Pentagon talk about:
- The success—and failures—the Air Force experienced while implementing its social media program
- How to educate executives—including the CEO, CFO and legal--about the importance of integrating social media into the marketing mix
- Why the same thought process you use for traditional marketing still applies to new media
Speaker(s)
Paul Bove
Digital Comm Strategist & Sr Web Developer, U.S. Air Force
In a newly developed position with the Air Force Public Affairs Agency, Paul Bove steers the wheel for all U.S. Air Force social media presence. From developing strategy to implementing tactics and writing policy, Bove brings over a decade of new media and digital communication experience to the Emerging Technology branch. He holds a master’s in Public Relations and Corporate Communications (focus on digital communications and strategy) from Georgetown University and a bachelor’s in English and Political Science from Canisius College.
