Roundtable
Roundtable: Your Brand in the Inbox — Elements of stylish email design & strategy
You've got your list of subscribers. You've thought through your sending strategy. Now, it's time to create an email that looks stylish — and performs that way, too. In this session, we'll discuss how to craft a fabulous brand experience for your email subscribers. Join Jim Hitch from Emma as he uses creative email examples to highlight best practices, all designed to help you make the most of your email campaign's preview pane, images, layout, subject line, style, tone and more. You'll leave with everything you need to send email campaigns that attract, engage and inspire your audience.
Speaker(s)
Jim Hitch
Emma Agency Relations Manager
Jim Hitch is the agency relations manager at Emma, the Web-based email marketing and communications service. For the last three years, Jim has worked with Emma's agency partners to help them provide email design, delivery and strategy services to their clients. Recently he's taken the Emma Concierge offering under his wing, where he works with marketers to add a little more oomph (a technical term) to their email strategy. Jim lives in Nashville with his wife, Lauren and dog, Ollie.
