Keynote Meeting
BMA/DU Marketing Roundtable December Breakfast: Get Behind the Wheel: New Techniques for Driving Customer Loyalty
With the tug-of-war many companies face today over marketing budget and resources, value-add programs are capturing more attention. InfoPrint has successfully put together a data-driven marketing program that integrates both online and offline efforts to create a unified look, feel and message for their customers. Different from customer segmenting, data-driven marketing gives B2B marketers the ability to deliver more meaningful and relevant messages that grow loyalty and continue to drive brand awareness. The result? InfoPrint’s customers such as Sinclair Oil and CSG are experiencing phenomenal results that start at 25% improved response and up.
Whether you’re a blue chip firm, a medium-sized company or soloprenuer, now’s the time to learn how to integrate data-driven marketing through both online and offline marketing techniques. Attendees will learn:
- Best practices for improving marketing ROI/ROMI
- Ideas and examples for integrating online and offline marketing
- Real-world proof points that show how to use new tactics to generate incremental revenue
*InfoPrint is an IBM | Ricoh joint venture
Speaker(s)
Lee Gallagher
Manager, Direct Marketing Solutions
InfoPrint TransPromo Solutions consist of a team of marketing analytics, direct marketing and consulting professionals who leverage existing data to drive future marketing campaigns. Lee Gallagher delivers the marketing, sales enablement, research, press and pilots necessary for the success of the solution. His work has been discussed in the Wall Street Journal, Business Week, and MSNBC. Gallagher remains a regular contributor for DM News and other industry-specific publication. In addition, he has written various white papers and articles and authors an independent blog (www.transpromo-live.com) that includes an open discussion on transpromo. He continues to consult on improving the customer experience through multi-channel integration including social media and personalization.
Sandra Zoratti
Vice President, Global Solutions Marketing
Sandra Zoratti holds responsibility for strategic marketing planning, key account relationships and new business development for InfoPrint. She currently leads a new Precision Promotion initiative with the CMO Council to drive market adoption and use of TransPromo practices—the integration of database-driven, print-on-demand color technology with more targeted and personalized promotional messaging on monthly statements, documents and invoices. TransPromotional demand-generation programs have proven highly successful in driving response to customer up-sell, cross-sell and co-merchandising campaigns.
