Keynote Meeting
Using LinkedIn to Grow Your B2B Business
B2B marketers need to take advantage of all the tools of the trade. While many understand the value of LinkedIn for personal networking and job hunting, it’s also the “secret weapon” for B2B business development and gathering competitive intelligence. For the past few years, LinkedIn has provided people across every industry and profession with an online platform for showcasing their professional brands, finding new business, marketing their services and gaining a competitive advantage. And let’s face it – if you’re not on board, then you’re missing the boat.
Join us for this deep dive into using LinkedIn and learn:
- How to use LinkedIn for B2B marketing, business development and business intelligence on customers and competition
- Why you need to build your company’s professional brand online
- Ways to ensure your profile comes up in searches when others use LinkedIn to find the experts
Speaker(s)
Torrey Lincoln
Director, Western Region Advertising Sales
A veteran of the digital world, Torrey Lincoln holds responsibility for all advertising sales in the western United States for LinkedIn. Lincoln leverages 12 years of digital marketing and advertising experience to help leading marketers connect with business professionals through targeted, online advertising and engagement programs. His repertoire of clients includes Microsoft, HP, Intel, Charles Schwab, and BMW, to name a few.
Before joining LinkedIn, Lincoln worked at Yahoo! helping marketers from the finance, technology and automotive industries integrate Internet marketing strategies into their plans. From his early days at Forbes.com, he’s even credited for his contribution to their impressive online presence.
