Roundtable
What the C means to the B: Taking A Page Out of the B2C Playbook
The changes which have been influencing B2C engagement are now saturating the B2B space. The landscape is changing, quickly. Businesses are being forced to adjust to squeezes on distribution and customers who are increasingly using their personal buying knowledge and style to drive their B2B purchasing activities. This transformation is driven by the access to information in today’s digital world. Traditional distribution channels are eroding and your organization is likely only seeing customers during the last 10% of the decision making process. B2B marketers need to break the mold of traditional marketing channels and take a page out of the B2C play book, digital will lead you to the answers.
Key takeaways from this roundtable include:
- The current state of B2B digital marketing
- Consumer trends that will shape your business
- How do you decide when to invest, what’s the tipping point
- Using B2C to create an impactful strategy for your brand
Registration includes a continental breakfast.
Speaker(s)
Chris Ingwalson
Director of Client Services, The1stMovement
Chris Ingwalson has over 10 years account strategy and management experience. Her agency experience at Crispin Porter & Bogusky, Saatchi & Saatchi, Texture Media and others has helped her to create a balanced understanding of the B2B and B2C models that shape our economy. While she prides herself on being an expert in the digital space, she has also developed integrated global campaigns for brands like Microsoft, Toyota, Cisco, DaVita and others.
