Roundtable
Breakfast Roundtable: Crisis Management Within the Press
From the extensive experience John Tracy has in dealing with the media for several nationally recognized organizations as well as being on the forefront in the news, he will present information on defending an organization facing a public challenge to its reputation.
Attendees will leave with an understanding of:
•What defines a crisis in your organization
•Universal steps to take in a crisis
John will also give examples of crises well handled and not well handled, plus examples crises he has handled.
He will also ask for examples of a crisis your company has faced. But don’t tell how you solved it right away. They will open up the room to discussions on how others in attending would have handled the crises in your examples. Then we'll find out how it actually ended up.
This will be a very interactive, engaging session.
Agenda -
7:30am - 8:00am Networking and Continental Breakfast
8:00am - 9:00am Presentation and Interactive Discussion
Speaker(s)
John Tracy
Founder, Brilliant Media Services
After 23 years as an anchor and news director at KTUU-TV, John became a partner and co-president at Brilliant in 2008. During his time as a writer and producer, he garnered numerous Emmy and Edward R. Murrow Awards, covered stories for “NBC Nightly News” and CNN and was inducted into the Alaska Broadcasters Hall of Fame. His creativity and media savvy catapulted KTUU to a ratings dominance unmatched in the Alaska broadcast industry.
Today, John’s background in branding, research and strategic planning provides our clients with a level of expertise not found in a typical advertising agency. He works closely with Debbie on overarching strategy and messaging for all clients.
