Seminars
Member-Only Seminar: Marketing Automation Best Practices - Lessons Learned from 500 Customers
One of the greatest challenges facing B2B marketers today is managing the ever-increasing demand for qualified leads for their sales force. Marketers struggle to balance campaign effectiveness and efficiency, which makes them more accountable and visible. At the same time, there’s additional pressure to improve the alignment between marketing and sales initiatives.
Join Steve Woods, co-founder and chief technology officer of Eloqua, for an insightful seminar on marketing automation best practices and the lessons learned from more than 500 customers worldwide. BMA members will learn how to:
- Drive revenue through more qualified leads
- Increase efficiency and effectiveness
- Demonstrate value and accountability
- Align marketing and sales
NOTE: There are only 100 seats available for this seminar, so register early!
BONUS! The first 25 members who register will receive a complimentary copy of Steve's new book, Digital Body Language!
Reservations: email Marilee Yorchak by Friday, July 17
THANK YOU to National CineMedia and Eloqua for underwriting this member-only event!
Speaker(s)
Steve Woods
CTO and Cofounder, Eloqua
Steve Woods cofounded Eloqua in 1999 and has served as Chief Technology Officer since then. Woods draws from years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and technology vision at Eloqua. His insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction and he was named as one of Inside CRM's Top CRM Influencers of 2007.
Woods is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession. His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name. Woods is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.
Prior to cofounding Eloqua, Woods worked in corporate strategy at Bain & Company and engineering at Celestica. Woods holds a degree in Engineering Physics from Queen's University.
