Roundtable
Roundtable: Interactive Marketing/Sales Tools Using Flash
No two sales meetings or presentations are the same:
- Different audiences
- Different products
- Different needs
- Different messages
Wouldn’t it be great if you had one dynamic marketing and sales tool that could be easily adjusted to meet the needs of virtually any meeting or sales presentation? That’s the whole idea behind interactive sales and marketing tools.
Flash technology has opened the door to a new generation of communications tools that can be independently branded and targeted to meet the needs of many different clients and many different communications applications. In this presentation we’ll introduce you to these tools and give you some ideas on how you can incorporate them into your marketing toolbox.
You will learn:
- How flash technology is changing the game in presentation technology
- How you can use this technology to build more effective presentations
- What types of presentations are best suited for flash applications
Speaker(s)
Mike Schrader
President and Creative Director, Moxie Media Group
Mike Schrader began working in television and film in 1979. He produced programs on a wide range of topics – everything from nuclear weapons production to the legendary Pikes Peak Hill Climb. As a freelance producer, Mike helped create television programs, broadcast news stories, and strategic corporate communications for many of the nation's top organizations including: ESPN, ESPN 2, NBC News, MTV, CBS News, America's Most Wanted, The Today Show, Dateline, and many others.
In 1995, Mike joined BVP Media as Executive Vice President for Production and Creative Director. While at BVP, Mike managed creative teams for clients such as: DIRECTV, AT&T, GMAC Commercial Mortgage, Universal Technical Institute, Lucent Technologies, CoBank, Corporate Express, Qwest, CSG, and Johns Manville.
In 2003, Mike acquired the BVP Media business and, along with the talented creative team from BVP formed an exciting new venture: Moxie Media Group. Moxie Media Group quickly established itself as a premier media production organization, serving clients nationwide.
Today, the Moxie team creates award winning marketing communications for broadcast and corporate clients utilizing film, video, interactive and print technologies.
