Young Professionals
Marketing in a Digital World
Gone are the days of “spray and pray” marketing initiatives. Now is the time to start implementing measurable tactics and strategies, rooted in a 360 degree view of your buyers to determine the best course of action. And recognize how marketing has evolved to be a comprehensive, outcome-driven effort rather than a complete brand awareness exercise.
In this presentation geared towards our YP community, Burns Marketing will discuss trending digital marketing strategies and tactics that will help you outline a solid plan of attack to meet your goals. With so many online tactics available, you’ll also identify what marketing areas you should prioritize over others.
We'll cover these topics:
- The importance of content Integration of marketing channels
- The impact of mobile growth on businesses
- Multi-channel and cross-device attribution
- Using data-driven insights to enhance hyper-targeted marketing campaigns
Speaker(s)
Tyler Lane
Inbound Marketing Manager
Tyler is a digital marketing strategist who has had proven success with creating,launching, and evaluating effective strategies for paid search, SEO, display, content marketing and social media, and initiatives. At Burns Marketing, Tyler is responsible for delivering integrated, conversion-focused marketing campaigns that guide buyer personas through the sales funnel. By employing a mix of content marketing, SEO, social media, digital advertising, and marketing automation strategies, Tyler helps create inbound campaigns that get measurable results. An admitted junkie for analytic data and conversion metrics, he also enjoys keeping up with the ever-evolving world of digital marketing trends.
Matt Lacuesta
SEO Strategist
As a digital marketer and SEO strategist, Matt has focused on managing organic search programs for SMBs and national brands for the past six years. He has worked across numerous verticals working for digital marketing agencies, as well as internally within the financial services industry. With a passion for the always-changing digital industry, Matt enjoys meeting up with local industry professionals and sharing knowledge to stay up on trends. Matt finds the research, testing, and analysis components of search most intriguing, while implementing fixes and optimizations for clients really keeps things exciting. He currently manages SEO strategy at Burns Marketing, and is focused on partnering with cross-functional teams to drive SEO initiatives in all digital campaigns and site development.
