Roundtable
Social SEO: How Social Media Improves Your Site's Organic Health
If you thought social media was only useful for B2C brands, think again. Now is the time to revisit your social strategy in order to improve your brand’s overall SEO health. An integrated approach to B2B social media marketing and SEO content strategy is a valuable tactic that should be employed to optimize your brand’s positioning within the search engine’s results pages.
In this roundtable, we’ll discuss how and where social meets SEO. In today’s digital landscape, the social sphere inherently impacts organic search, particularly your listings and rankings. Organic rankings are determined by quality, the vast majority of online content created is social, the ways in which businesses share and interact with content is a social signal of quality.
We will plan to discuss exactly what this quality engagement means for B2B brands and how you can harness social power by platform to make your site (and brand!) more attractive to search engines.
Expect to learn:
- Why social drives your brand’s organic search presence
- Ways to take over search engine results page real estate with social
- How to make your website rankings more valuable using social media channels
Agenda:
7:30am - 8:00am: Networking & Continental Breakfast
8:00am - 9:00am: Presentation & Interactive Discussion
PLEASE NOTE: This is a Tuesday morning roundtable session, instead of the normal Thursday monthly roundtable.
Speaker(s)
Alexandra Kassel
Director of Digital Marketing, Revel Interactive
As a Director of Digital Marketing at Revel Interactive, Alex is responsible for helping clients build multi-channel digital campaigns that truly make sense for their brands. Leveraging 5 years in digital performance marketing with an early emphasis in public relations, she understands the inherent impact social media has in driving on- and off-line results -- and in constructing a positive brand identity.
revelinteractive.com
