Roundtable
Technology Driving Advertising. The Present & The Future.
THIS EVENT IS SOLD OUT. CONTACT THE BMA OFFICE (303-607-9957 or [email protected]) TO BE PUT ON A WAITING LIST.
Marketing communications is changing daily. Customers have more and more technologies grabbing their attention. Mobile ap
ps, Desktop apps, Live Content Feeds, Social Media, etc. While traditional advertising measures are lost by fast-forwarding, or lack of engagement, technology creates experiences where audiences CHOOSE to interact with your brand. Technology also allows for you to more effectively engage in two-way communication with your audience.
By building ecosystems that encourage two way communication, you can break down barriers and connect with your audience on an emotional level. In this conversation about how technology can help synchronize your marketing effort we will discuss:
- Going Beyond the Web
- Blurring the Line Between Online/Offline
- The Future of Desktop Marketing
- Integrated Campaigns (How to Use it all Together)
We know that everyone has questions around digital communication so we are going to dedicate a major part of this roundtable to answering your questions. If you sign up more than a week before the event you will receive an email from us asking you for specific questions or topics that you would like us to address during this time and we will tailor our conversation to answer your questions.
Speaker(s)
David Schell
Executive Director, Creative Services
As Executive Director, Creative Services for The1stMovement, David leads the creative team in providing exceptional and innovative user experiences, extraordinary designs and acute interactive communications. Before joining The1stMovement, David was Associate Creative Director at Crispin Porter + Bogusky. Prior to that, David was Creative Director at texturemedia in Boulder, CO. There he played a critical role in growing the company into a nationally recognized interactive agency, leading to their acquisition by Crispin Porter + Bogusky.
Corey Hayes
Sr. Business Development Manager
With clients that span the B2B and B2C landscape Corey is instrumental in developing digital marketing strategies for The1stMovement’s accounts. As part of his New Business role he has to be on top of industry trends and best practices. Corey brings his comprehensive knowledge of the traditional, broadcast and interactive market place to every assignment. His previous tenure includes digital agency experience within the consumer packaged goods, high tech and engineering industries to name a few.
