Roundtable
Expanded Roundtable with Workshop: Social Media and the Sales Funnel
How does your business fill its sales funnel? Are you using social media to activate and enhance your other marketing and sales efforts? 
Mike Hanbery and Tom Schippert of Hanbery Marketing will show attendees how social media goals and content development influences audiences, leads to greater site and brand relevancy — and drives sales.
Not only will they lead breakfast attendees to an understanding of the tight connection between social media and sales, they’ll include a collaborative roundtable exercise that shows the sales potential of social media for their company. Then, they'll open the floor to discussion, questions and answers about social media strategy, content, and converting sales.
Optional Workshop: Following the Breakfast Roundtable, spend a half day with OMI's Intensive Social Media Workshop. BMA members get a 20% discount!
OMI's Intensive Social Media Workshop — 9:15-1:30, including a working lunch
The Online Marketing Institute and Wharton Interactive Media Initiative's new Intermediate Social Media Workshop Series is coming to Denver on September 23rd offering world-class academic rigor and case study research from the leading universities and research firms combined with practical training from OMI instructors.The program ends at 1:30PM, so you'll still be able to get back to the office to implement what you learned! For complete details on the workshop and to sign up for the OMI workshop click here
Speaker(s)
Mike Hanbery
Principal of Hanbery Marketing
Mike’s 20 years of professional experience span newspaper, Internet and TV and include nine years in Fortune 500 marketing, advertising and sales. Mike leads a course on social media for businesses and organizations for the University of Denver’s University College. He is a professional speaker on marketing and social media.
Mike holds an Executive MBA and BA in Mass Communications from the University of Denver. He serves as the President of a nonprofit youth athletic organization and holds a seat on the Membership Advisory Board of the South Metro Denver Chamber of Commerce, where he is active on a number of committees including Business Leaders for Responsible Government and the International Trade Task Force.
Tom Schippert
Tom Schippert provides specialized experience in strategic marketing and public relations in planning, execution, account management and copywriting. His professional background is founded upon extensive communications strategy and research capabilities coupled with long-term message development and media outreach experience that effectively influences key audiences.
Currently, Schippert is bringing marketing and PR strategies to the Internet – driving organizations to build their brand through new Internet Marketing technologies and social media outreach. He is on the Board of the Colorado BMA as the CareerLink Web site chair.
