Roundtable
Marketing to the Brain -- How to Increase Interest and Sell More with Cognitive and Behavioral Sciences
A remarkable new layer of marketing communication strategy is being developed thanks to recent advancements in neuroscience research. Combining insights with fundamentals from psychology and sociology, communicators are now able to possess a roadmap of the laws that govern human behavior, thereby enabling them to strategize and fine-tune messages to drive action with both internal and external audiences with more precision than ever before possible.
Learn how to adopt social and cognitive science principles across your marketing initiatives to create more awareness, more customers and more bottom line results from your efforts. This presentation will include tangible, real world, easy-to-apply cases that demonstrate exactly how rooting your communication activities in the science of the human mind will help you create more precise, high-value, measurable outcomes.
Through presentation and discussion, you will leave this session with an understanding of:
1. Scientifically-proven ways to modify messages for more engagement,
2. Tweaks you can make tomorrow to trigger audience action through improved storytelling, and
3. Scientific strategies guaranteed to increase your ROI.
Agenda:
7:30am - 8:00am: Networking and continental breakfast
8:00am - 9:00am: Presentation and interactive discussion
If you are more than 25 miles away from the host location, BMA Colorado will make available this session to you via Periscope. Contact Marilee for a Periscope seat.
Speaker(s)
Elizabeth Edwards
President and Founder, Volume Public Relations
As president and founder of Volume Public Relations, Elizabeth Edwards leads the nation's premier communications agency delivering marketing, PR and corporate communication programs rooted in the principles of behavioral science. Creating “More Awareness, More Customers, and More Results” is Volume Public Relation’s mantra, and Elizabeth and her team achieve this by implementing PR campaigns developed with scientific precision.
