Roundtable
Is video a part of your communications toolkit? (Hint: it should be…)
NOTE: THIS EVENT IS SOLD OUT. To be placed on a waiting list, email Marilee or call 303-607-9957.
The last 10 years have brought a host of changes for business communicators. New technology, the growth of social networking, rapidly changing audience expectations and multiple communications channels have all made life more challenging and more exciting – for communicators and their target audiences alike.
As the communications landscape has changed, so has video. Video has grown, matured and come of age in this brave new world. Now, more than ever, video has become a critical player in business communications.
In this presentation we’ll show you:
- Examples of successful videos
- How to use video
- When to use video
- When not to use video
- Social networking applications for video
- How to leverage your video assets to sites like You Tube, HULU and Vimeo.
Speaker(s)
Mike Schrader
President and Creative Director, Moxie Media Group
Mike Schrader began working in television and film in 1979. He produced programs on a wide range of topics – everything from nuclear weapons production to the legendary Pikes Peak Hill Climb. As a freelance producer, Mike helped create television programs, broadcast news stories, and strategic corporate communications for many of the nation's top organizations including: ESPN, ESPN 2, NBC News, MTV, CBS News, America's Most Wanted, The Today Show, Dateline, and many others.
In 1995, Mike joined BVP Media as Executive Vice President for Production and Creative Director. While at BVP, Mike managed creative teams for clients such as: DIRECTV, AT&T, GMAC Commercial Mortgage, Universal Technical Institute, Lucent Technologies, CoBank, Corporate Express, Qwest, CSG, and Johns Manville.
In 2003, Mike acquired the BVP Media business and, along with the talented creative team from BVP formed an exciting new venture: Moxie Media Group. Moxie Media Group quickly established itself as a premier media production organization, serving clients nationwide.
Today, the Moxie team creates award winning marketing communications for broadcast and corporate clients utilizing film, video, interactive and print technologies.
