Roundtable
Roundtable: How to Optimize Your Website for Global ROI
You have a website, it’s there for the world to see. But are you really leveraging that exposure?
In this difficult US economy, marketers are invariably confronted with finding new ways to increase lead generation. One area that is commonly overlooked is the traffic, and revenue, that can be generated outside the United States.
In this hands-on session, we will walk you through the process to attract qualified audiences that speak a different language to your website, convert them into leads, and adapt your existing campaigns for increased sales around the world. Areas covered will include:
- The review of available language options (free online tools, “real” translation and cultural adaptation) and the criteria for selecting an appropriate solution,
- The implications different CMS systems have on the language adaptation process
- Which of your marketing tools offer the best return with foreign audiences – from online videos and white papers, to websites vs microsites, enewsletters and the power of local SEO/SEM.
Speaker(s)
Gaëlle Callnin
Virtual Words
Gaëlle Callnin is responsible for the global marketing and business development efforts of Virtual Words, an international language services company with offices in Europe and the United States. A native of Paris, Gaëlle is herself a product of bilingual and bicultural education and profoundly adept at understanding different cultures and perspectives.
Prior to joining Virtual Words in 2008, Gaëlle held several key executive and managerial positions with companies in the language and software industries. Throughout her fifteen-year career, Gaëlle has worked and developed expertise to satisfy, serve and support the diverse mix of clients, as well as manage the technology and tools requirements of the language industry at large. In order to optimize success for Virtual Words and her clients, Gaëlle draws upon every aspect of her formal training and education in global marketing and communications, along with a diverse collection of experiences in Paris, New York, Miami, Washington DC, and Lyon, France.
In addition to traditional sales and marketing expertise, Gaëlle has a passion for exploring non-traditional approaches and new social media technologies to assist her clients – such as leveraging Twitter, FaceBook, SEO and SEM to gain a competitive edge worldwide. Gaëlle is an active participant and contributing member to numerous professional organizations including: Business Marketing Association (BMA), Online Marketing Summit (OMS), American Marketing Association (AMA), and various Colorado Search groups.
Gaëlle currently resides in Denver, Colorado, United States with her family and an extensive network of close friends and professional colleagues.
Mike Belasco
seOverflow
Mike Belasco is the president of seOverflow, an interactive marketing firm specializing in providing outsourced search engine optimization and pay per click management services to web designers, marketing consultants, SEO companies, and directly to businesses. Their services include search engine optimization, keyword research, social media campaigns, site audit reports, pay per click campaigns, viral marketing campaigns, content distribution and website analytics consulting. seOverflow's full range of interactive marketing solutions has helped their clients produce positive results including increasing website traffic, improving website usability, and converting more visitors into customers. Mike Belasco is a certified Yahoo Search Marketing Ambassador, and a writer for WebProNews.com and LocalSearchNews.net. In addition, Mike's blog won the 'Best Local Search Blog of 2006' awarded by Search Engine Journal.
