Keynote Meeting
BMA Lunch: Johnson Controls - Global Re-branding for Sustainability
In 2006, Johnson Controls began a robust re-branding process that included research with customers and other external audiences to identify the perceived strengths of the Johnson Controls brand. 
Sustainability emerged as the pivot point around which their brand coalesced, and thus began a global realignment of the Johnson Controls brand.
In May 2007, the company rolled out its new vision, logo and brand identity during Vision Week, a global undertaking that reached the 125 countries. Johnson Controls serves through approximately 1,300 offices and plants and 140,000 employees.
See Milwaukee’s Monica Levy in her only Denver appearance. You’ll hear first-hand about the results of this tremendous global brand effort along with a behind the scenes look at the re-branding process. Join your fellow marketers for and learn how to:
- Develop new ideas about how to evolve your (or your client's) brand
- Integrate advertising, PR, the web and employee communications to add “outsized” value in transforming a brand
- Create a successful rebranding initiative and find out what to avoid
Speaker(s)
Monica Levy
Executive Director, Branding and Corporate Communications
In her role, Ms. Levy has global responsibility for the corporation’s brand-related activity, advertising, public relations and web content. She joined Johnson Controls in January of 2005.
During the previous decade, Ms. Levy served as director of corporate brand communication and in a number of other marketing assignments at Motorola in Chicago, Illinois. She began her career with Burson-Marsteller in Washington, DC.
Ms. Levy has been recognized for her expertise in visual merchandising and electronic kiosks, and has published several articles and presented at domestic and international industry conferences focused on these topics.
