Keynote Meeting
BMA Dinner: HelloMoto: Motorola Puts Its B2B Marketing Online
Eduardo Conrado holds responsibility for the marketing of two of Motorola’s three primary businesses — Home & Networks Mobility and Enterprise Mobility Solutions — with combined revenues of more than $18 Billion. Eduardo will discuss how he’s leading the shift of Motorola’s marketing mix from traditional mediums to more than 50% online marketing. Why the shift? Motorola discovered that B2B technology buyers are spending more time online. To influence these buyers, Motorola focuses its online marketing strategy on the development of thought leadership campaigns through the use of search engine marketing, videos and other interactive marketing tactics.
Register today and learn from a nationally recognized speaker and B2B marketing expert from Chicago. Eduardo will share the details of Motorola’s integrated marketing campaigns and how they’ve consolidated their B2B marketing with one lead brand agency — and how this creative partnership allows Motorola to maintain a consistent brand image across its businesses. Attendees at the 2008 BMA National Conference rated Eduardo as one of the top speakers.
Register today and learn from a nationally recognized speaker and B2B marketing expert from Chicago. Eduardo Conrado will share the details about:
- Why focusing on the customer’s needs leads to higher response rates
- The benefits of kicking off campaigns with digital initiatives
- How to shift your marketing communications from traditional communication vehicles to digital
All attendees are eligible to win a phone donated by Motorola.
Speaker(s)
Eduardo Conrado
Corporate Vice President, Global Marketing and Communication
One of BtoB Magazine’s Best Marketers for 2007 and 2008, and named in the publication’s 2008 Who’s Who in Marketing, Eduardo Conrado serves as corporate vice president of Global Business & Technology Marketing for Motorola, Inc. He holds responsibility for creating a single, unified voice through a worldwide team that drives Motorola’s successful B2B integrated marketing strategy—from overall branding, to product and regional/channel marketing, to internal and external communications, to interactive, online and direct marketing. Conrado has realigned Motorola’s marketing teams around customer segments rather than business units.
Prior to his current position, he was Senior Director, Business Operations, Marketing and Quality for the company’s network infrastructure business in the Latin American region and has worked in multiple other areas within Motorola since joining the company in 1991. Conrado holds bachelor’s degrees in Industrial Engineering and Operations Management from Texas Tech University; an MBA from ESADE in Barcelona, Spain; and a Masters of International Management from the American Graduate School of International Management (Thunderbird).
