Roundtable
Website Conversion: How to Turn More Visitors into Customers
A lot of online marketing advice is focused on driving traffic to your website through tactics such as Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. But what can you do to improve the quality of that traffic?
Focused, incremental improvements of the quality of your website traffic can have huge impacts on the quality of your online marketing efforts, and ultimately your conversions.
In this roundtable, Monica Valdez, Search Visibility Manager for Amadeus Consulting, will provide an overview on how to measure the quality of your website’s traffic, then convert that information into specific marketing actions you can take.
Attendees will learn how to:
- Measure online marketing efforts through analytics
- Look at analytics data to find trends in user experience and engagement
- Use trend data to create and improve online marketing efforts
Speaker(s)
Monica Valdez
Search Visibility Manager
As the Search Visibility Manager at Amadeus Consulting, Monica draws on her long background in website technology and search engine marketing to manage a variety of search marketing channels that drive bottom-line results. Monica is dedicated to helping both Amadeus Consulting and their clients succeed online and is passionate about search visibility because it gives her an opportunity to design online marketing solutions that are both creative and data-driven.
Monica has earned a Bachelor's degree in Multimedia Studies and holds a graduate certificate in Technical and Professional Communication from the University of Colorado. Additionally, as a member of the Business Marketing Association, Monica has previously served on the Board of Directors for the Colorado Chapter for three years. She joined Amadeus Consulting in May 2009.
