Keynote Meeting

BMA Dinner Meeting: Sam Sebastian, Director, Local and B2B Markets, Google, discuss…

New Insights on Reaching Business Decision Makers Online

Google has had a laser-like focus on the B2B space of late, and with good reason. With 60% growth in search volume over the past two years and conversions up 20% during the same time, it’s clear that everyone from the C-suite to small and medium-size businesses to government agencies now depend heavily on online information when performing research.

Register today and learn from Google’s B2B marketing expert. Sam Sebastian will share how his company’s latest insights on how B2B marketers are engaging the online medium to reach their audiences. Sebastian will share findings and conclusions from a variety of recent audience and client research projects, including studies on the brand value of search, integrated online marketing plans, how to reach your specific audience and additional topics.

Attendees will learn:

Why search serves as a leading indicator of B2B growth
New research on crucial B2B audiences
Pioneering approaches to search
Campaigns that push the envelope

Speaker(s)

Sam Sebastian
Director, Local & B2B Markets, Google

Sam Sebastian leads Google's B2B and Local Markets direct sales organizations, holding responsibility for helping B2B manufacturers, distributors, service providers and publishers connect with their target audience across around the globe to generate leads, drive sales and build brands. His Local Markets team helps locally driven marketers—such as classifieds, directories, government, education and franchise companies—use Google's ad platform to realize greater efficiencies and returns from local advertising. To date, Google has enjoyed productive relationships with leading brands in the Local and B2B marketing space – Sebastian is responsible for growing those relationships and continuing to support growth and progress in the industry.

Sebastian joined Google from Classified Ventures (CV), an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain. Prior to Classified Ventures, Sebastian was a consultant with Arthur Andersen in Chicago, IL. Sebastian was a featured speaker at the 2009 Annual BMA Conference in Chicago and recently joined the national board.