Roundtable

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B2B Branding in the Current Social Media Climate

While social media offers B2B companies more ways to promote their brand, many find it challenging to operate in this new environment. We're no longer in control, and negative reviews or comments may wind up tearing down our efforts. How do you stack up in today’s social media culture when it comes to establishing your company as an industry thought leader — without compromising your brand?

Join Ian Serff, president of Serff Creative Group, as we discuss best practices of developing your brand effectively online. Learn about the successes and pitfalls other B2B companies have experienced and what they are doing to increase revenues through social media.

This will be an interactive session, so be prepared to join in the discussion and share examples of how you participate in social media for your company or your clients. You will walk away with ideas that you can implement immediately, such as:

• How to generate and distribute content for effective branding
• Tips for integrating social media activities with your existing marketing objectives
• Ways to effectively target your audiences online

Register today! Roundtables are limited to 25 people, and they fill up quickly.

Includes continental breakfast.

Speaker(s)

Ian Serff
President and Art Director, Serff Creative Group, Inc.

Ian Serff serves as president and art director of Serff Creative Group, Inc. With over 20 years of experience in the design industry, Ian focuses his energy on creative design solutions for his clients, including strategic brand implementation, print design, web creative development, and social media strategy.

Serff Creative Group serves companies that are looking for ways to engage more effectively with their customers. Their goal is to do this in ways that invoke positive emotions; ignite new relationships with customers; generate trust and loyalty through effective communications; then illuminate their products and services in a way that grows, nurtures, and establishes loyalty for years to come.