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UPCOMING EVENTS
View AllDec 05, 2017
BMA Colorado Meetup with a Charitable twist
A networking opportunity for business-to-business marketing professionals to meet and get to know other BMA'ers who work (or live) near you.
Dec 13, 2017
Align or Die: Getting Marketing and Sales to Deliver Value for the Customer
Organizations in which sales and marketing are highly aligned, achieve ~32% annual revenue growth compared to a 7% deficit for the less aligned. (Aberdeen Group) But despite the fact that 80% of businesses recognize the benefits of greater alignment between sales and marketing, 40% still have no systems in place to unify the functions (Randstad). That fact is, without aligning sales and marketing within your organization, the company will fail to provide the value your customers deserve and will ultimately die!
