Jason Breed, Enterprise Social Business Lead, IBM
As the Enterprise Social Business Lead at IBM, Jason Breed is at the intersection of business, social and innovation enabling companies to be agile and relevant. Jason is an expert and frequent speaker on the topic of developing next generation social business solutions. Jason Breed is the Global Leader for Social Business across IBM’s Center of Competence program and the Global Business Services practice. He brings over 13 years of direct experience in Social Business and 18 years of interactive marketing experience. As an advanced digital strategist, he has worked with many of the largest companies in the world & his expertise spans both online and mobile. Jason’s focus is on the enterprise and the effects that social networks and social capabilities have in transforming entire businesses. While social media is relatively new, Jason has applications and methodologies that are proven in most industries and across government. For almost two decades, Jason has been re-inventing: customer relationships (ex. managed 1,200 person contact center); Corporate-to-customer value exchange (ex. managed development of OpenForum small business community for American Express) and creating new business models (ex. only social community to spawn a television show (RateMySpace for HGTV)). He has also led social business strategies & business transformations at some of the most socially advanced enterprises. With dozens of published POV’s, two co-published books and innovations in consulting to the enterprise, Jason is a recognized, early leader in the social business space. His success stems from an ability to combine applied social strategies into business processes and maintain an in-depth understanding of emerging technologies and their commercial applications.
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Casey Carey – Director, Google Analytics Marketing
Casey began his passionate pursuit of making marketing better through data, technology, and analytics at Customer Insight Company, which was the first company to put a marketing database on a desktop computer. His journey has spanned leadership roles at companies including MatchLogic, DoubleClick, Epsilon, Webtrends, Adometry and most recently, Google. Casey is a regular speaker at regional and national conferences and the current President of the Digital Analytics Association (DAA).
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Renee Ducre, Global Director of Marketing, IBM Social Business
Renee E. Ducre is the Global Director of Digital Marketing driving the social amplification and digital client experience for IBM’s Social Business and Customer Engagement marketing which includes paid/owned/earned advertising, social media, digital/web marketing, and creation of KPIs/executive dashboard/instrumentation/tracking. During her 18year tenure at IBM, Renee has held a variety of senior marketing positions spanning across the hardware (UNIX / x86), global financing (leasing), and software divisions as well as the ibm.com and Healthcare/Life Sciences emerging business. Renee holds a Bachelors of Science degree from Northwestern University in Industrial Engineering and also has an MBA in General Management from the Executive MBA program at Kenan-Flagler at UNC Chapel Hill. She currently resides in Atlanta, GA and is passionate about continuous self-improvement, all things digital marketing, social media, empowering employees and leaders to be their best, and sports (basketball/football).
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Carla Johnson, Strategist. Speaker. Storyteller., Type A Communications
Carla Johnson helps marketers unlock, nurture and strengthen their storytelling muscle so they can create delightful experiences. She works as a trusted advisor at the highest level of blue-chip brands to establish open conversations, instill creative confidence and inspire an environment of receptivity that develops highly prized teams and stellar business value. Carla has worked with companies that include American Express, Dell, Emerson, Motorola Solutions, VMware, Western Union and the U.S. Army Corps of Engineers on how to tap into a wellspring of ideas and unveil new ways to bring their brand stories to life in fun and captivating ways
Recognized as one of the top 20 influences in content marketing, Carla’s most recent book, Experiences: The 7th Era of Marketing, teaches marketers how to develop, manage and lead the creation of valuable experiences for their organizations. A past president of BMA Colorado, she serves as the Vice President of Thought Leadership for the Business Marketing Association (a division of the ANA), and is an instructor for Rutgers University, the ANA, the Content Marketing Institute and the Online Marketing Institute. A frequent speaker, Carla also writes about the future of B2B marketing, leading through innovation, and the power of storytelling for business and industry publications
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Paul Kaiser, marketing manager, Content and Research, EKS&H LLLP
Paul Kaiser leads the market research and content marketing efforts for EKS&H, a top 50 accounting and consulting firm and the 5th largest based in the Western U.S. In addition to client insights, satisfaction, and prospect research, he manages the firm’s message strategy through content development and distribution. Paul holds a BA in Economics from Saint Louis University and an MBA from Marquette University.
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Joe Levin, director of Sales Enablement, Demand Center and Direct Marketing, CDW LLC
Joe Levin is currently weaving sales enablement and customer experience strategies and capabilities into the fabric of CDW’s 7,000-plus coworker organization. He leads a diverse and cross-functional team focused on sales and marketing strategy, lead generation, marketing automation, direct marketing strategies, enablement portals and content and customer experience. Displaying a unique ability to align Sales and Marketing, Joe is recognized by peers and partners for his passion, customer-focus and strategic leadership. CDW is a leading provider of technology solutions for business, government, education and healthcare.
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Christy Lowry, assistant brand manager, Western Union Global Brand and Strategy team, Western Union
In her 5-month tenure, Christy Lowry has been a key player in the launch and training of North America marketers on the new brand platform called THIS IS WU. Additionally, she is spearheading the launch of a new intranet site for global marketers and agency partners as well as helping plan and execute quarterly marketing programs with the North America retail, digital and social teams. She has seven years of experience in both agency and client side environments managing marketing and sales programs which have both local and global reach. Recognized for her charge in helping found and grow the BMA Colorado Young Professionals Group, Christy looks forward to taking these experiences to Western Union and making an impact for better on a global level.
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Maxwell Luthy, director of Trends & Insights, Trendwatching, Inc.
After graduating with a degree in Economics and Economic History, Maxwell began his marketing career in a London advertising agency. A passionate music fan, Maxwell launched and managed an independent record label and hosted a show on London's NTS Radio. He also worked as a jury wrangler for Cannes Lions International Festival of Creativity and as a social media consultant for a digital agency. Maxwell was the Director of tw:in (TrendWatching’s 2,600+ international spotter network) from 2011 to 2013. He is also one of the authors of the upcoming book Trend-Driven Innovation due to be published by Wiley in Q3 2015. Maxwell has hosted meetups with spotters in Istanbul, Johannesburg and Paris. He has presented for multiple universities, facilitated ideation workshops for leading brands, and delivered keynotes at conferences around the world - from Manila to Malaga. At Cisco Live! in 2015, his presentation to 125 CIOs of major organizations (from Starbucks to Brown University) received ‘above average’ feedback from 92% of respondents, of which 40% was ‘excellent’. Maxwell has been quoted as a trend expert in publications such as the Financial Times, MainStreet and The Next Web, and interviewed for radio by the Australian Broadcasting Corporation.
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Lindsay Martin, product marketing manager, PCS Ferguson
PCS Ferguson is a well optimization company in the oil and gas industry. In addition to working for PCS Ferguson, Lindsay is a co-chair for the BMA Colorado Young Professionals Committee. She earned her Business Marketing degree at Colorado State University in 2010.
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Seth McGuire, senior business development manager, Twitter
Seth McGuire is a Senior Business Development Manager at Twitter, focusing on data partnerships. He was the Senior Director of Business Development at Gnip, Inc. before moving with the team to Twitter post-acquisition. Prior to that, he completed an MBA at the University of Virginia Darden School of business, after having spent five years in research and sales at the Corporate Executive Board, a D.C. based consulting firm. He has been a guest speaker on social media on programs including CNBC's "Squawk Box," Bloomberg's "Money Moves" and Fox Business' "After the Bell."
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Glenn Thayer, The Voice of Meetings & Events
Glenn Thayer is a professional master of ceremonies for live and televised events. For more than a decade he has been facilitating meetings and moderating conferences for global business executives and consumer facing events.
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Craig Zablocki, Motivational Speaker
Craig Zablocki has encouraged and inspired thousands of people with his unique blend of humor and authenticity. A nationally known speaker and consultant, Craig has spoken to more than 900,000 people internationally and in all 50 states. Rated as a top tier speaker, Craig has shared the platform with Vice President Al Gore and bestselling author Tom Peters. Craig is the "Un-learning" expert. His cutting-edge programs incorporate practical tools to loosen up, become more creative, and live in the moment. Craig brings over 20 years of speaking, consulting and training experience to his programs.
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