BEGIN:VCALENDAR
PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN
VERSION:2.0
METHOD:PUBLISH
X-MS-OLK-FORCEINSPECTOROPEN:TRUE
BEGIN:VEVENT
CLASS:PUBLIC
CREATED:20110312T171249Z
DESCRIPTION:Despite its consumer leaning . . .YouTube is also an excellent
tool for B2B marketers . . . as long as you know the best ways to take adv
antage of the site. Despite its consumer leaning . . .\nLunch and Keynote\
nYouTube is also an excellent tool for B2B marketers\n. . . as long as you
know the best ways to take advantage of the site.\nBy following YouTube
’s suggested best practices\, large and small advertisers are finding th
e hugely popular website to be an effective marketing platform.\nMake your
reservation now for the BMA Keynote luncheon on April 13th where you’ll
:\n* See examples of YouTube B2B videos\; \n* Get the research\, trends an
d usage/behavior of viewers\;\n* Learn five of the “best practices” fo
r YouTube video marketing\;\n* Grab some ideas from non-B2B videos\;\nFind
out how YouTube thinks about content and how you should too.\nYouTube is
the world's most popular online video community (233 million unique visito
rs a month). It’s a natural forum for people to connect and be informed.
That makes it a good place for marketers to be.\nInteractive Workshop\nYo
uTube’s Top Five Lessons for B2B Marketers\nCase Studies\, Tools and Str
ategies\n \nIn this highly interactive workshop\, you’ll see exactly how
YouTube can be an excellent B2B marketing tool. Risa Teksten\, YouTube B2
B Programs Manager will present the top five lessons YouTube has learned a
nd the strategies you can apply from those lessons.\nRisa will share engag
ing case studies from each of the five lessons. You’ll learn how other B
2B marketers are making YouTube work for them. For example\, you’ll see
tools to help you understand an audience’s behavior which\, in turn\, wi
ll help you discover what content is most effective in video.\nThis is a f
ast-paced workshop\, loaded with practical ideas you can put to work quick
ly.\nThe Top 5 Lessons and the B2B Strategies\nAsk questions and take some
serious notes:\n1. Using YouTube tools to determine the most effective co
ntent\n2. How to use video for crisis management and corporate communicati
ons\n3. The best way to target influencers and decision makers\n4. Using a
serious tone to change behavior (it’s not all pop culture)\n5. Strategi
es for integrating social experiences\nHere’s your chance to get down an
d dirty (i.e.\, in the details) with exciting B2B marketing lessons from Y
ouTube.\nSpeaker: Risa Teksten\, YouTube Programs Manager\, B2B Industries
\nRisa joined Google in 2006 and has been working with YouTube\, a Google
owned company\, since 2007. Primarily\, Risa focuses on brands in B2B\, Co
nsumer Electronics\, Travel\, Local\, and QSR Industries. \nShe works with
top-rated Fortune 500 companies to develop custom programming\, marketing
and advertising solutions on YouTube and across Google Display properties
. She leverages innovations in web technology\, video and social media to
design customized solutions to meet corporate marketing challenges. A 13-
year media veteran\, Risa previously worked at ABC News and as a consultan
t with Booz Allen Hamilton. She received her Master's degree from the Univ
ersity of Chicago and Undergraduate degree from the University of Virginia
.\nEvent Details\n\nWhen: Wednesday\, April 13\, 2011\n 11:00 am New & Pr
ospective Member Orientation\n 11:30 am Registration Networking\n 12:00 p
m - !:30 Luncheon & Keynote\n 1:30 - 3:00: Interactive Workshop\n\nParkin
g: \n$7 in hotel garage with a validated ticket. \nAmple metered street pa
rking\n
DTEND:20110413T210000Z
DTSTAMP:20110312T171249Z
DTSTART:20110413T170000Z
LAST-MODIFIED:20110312T171249Z
LOCATION:Denver Athletic Club\, 1325 Glenarm Place\, Denver\, CO 80204
PRIORITY:5
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:BMA Meeting and Seminar - Taking YouTube into the B2
B World Video
TRANSP:OPAQUE
UID:040000008200E00074C5B7101A82E008000000002027443294E0CB01000000000000000
010000000EA9A842F2BDEB148959788D5117A4A14
X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n
\n\n\n\n\n
Despite its consumer
leaning . . .YouTube is also an excellent tool for B2B marketers . . . as
long as you know the best ways to take advantage of the site. Despite its
consumer leaning . . .
\n\n
Lunch and K
eynote
\n\n
YouTube is also an excellent tool
for B2B marketers
\n\n
. . . as long as you know the best ways to take advantage of the
site.
\n\n
By following YouTub
e’s suggested best practices\, large and small advertisers are finding t
he hugely popular website to be an effective marketing platform.
\n\n
Make your res
ervation now for the BMA Keynote luncheon on April 13th where you’ll:
\n\n
·\; \; \; \; \; \;
\; See examples of YouTube B2B videos
\;
\n\n
·\; \; \; \; \; \
; \; Get the research\, trends and us
age/behavior of viewers\;
\n\n
·\; \;
\; \; \; \; \; Learn five
of the “best practices” for YouTube video marketing\;\n\n
·\; \; \; \; \; \; \; Grab some ideas from non-B2B videos\;
\n\n
Find out how YouTube thinks about conte
nt and how you should too.
\n\n
YouTube is the world's most popular online video co
mmunity (233 million unique visitors a month). It’s a natural forum for
people to connect and be informed. That makes it a good place for marketer
s to be.
\n\n
<
B>Interactive Workshop
\n\n
YouTube’s Top Five Lessons for B2B Marketer
s
\n\n
<
/B>Case Studies\, Tools and Strategies
\n\
n
\nIn this highly interactive workshop\,
you’ll see exactly how YouTube can be an excellent B2B marketing tool. R
isa Teksten\, YouTube B2B Programs Manager will present the top five lesso
ns YouTube has learned and the strategies you can apply from those lessons
. \nRisa will share engaging case studies from each of the five lessons
. You’ll learn how other B2B marketers are making YouTube work for them.
For example\, you’ll see tools to help you understand an audience’s b
ehavior which\, in turn\, will help you discover what content is most effe
ctive in video.
\n\n
This is a fast-paced workshop\, loaded with practical ideas yo
u can put to work quickly.
\n\n
The Top 5 Lessons and the B2B Strategies
\n\n
Ask questions
and take some serious notes:
\n\n
1. \; \; \; \; \;
Using YouTube tools to determine the most effective con
tent
\n\n
2. \; \; \; \; \; How to us
e video for crisis management and corporate communications\n\n
3. \; \;&nb
sp\; \; \; The best way to target influe
ncers and decision makers
\n\n
4. \; \; \; \; \; Using a serious tone to change behavior (it’s not all pop cu
lture)
\n\n
5. \; \; \; \; \; Strateg
ies for integrating social experiences
\n\n
Here’s your chance to get down and dirty (i.e.\, in the det
ails) with exciting B2B marketing lessons from YouTube.
Risa joined Google in 2006 and has been working with YouTube\, a Google
owned company\, since 2007. Primarily\, Risa focuses on brands in B2B\, C
onsumer Electronics\, Travel\, Local\, and QSR Industries. <
/P>\n\n
She works with top
-rated Fortune 500 companies to develop custom programming\, marketing and
advertising solutions on YouTube and across Google Display properties. Sh
e leverages innovations in web technology\, video and social media to desi
gn customized solutions to meet corporate marketing challenges. A 13-yea
r media veteran\, Risa previously worked at ABC News and as a consultant w
ith Booz Allen Hamilton. She received her Master's degree from the Univers
ity of Chicago and Undergraduate degree from the University of Virginia.
\n\n
Event Details
\n\n
<
SPAN LANG="en-us">
\n\n
When
: \;&nb
sp\; Wednesday\, April 13\, 2011
\n\n<
P DIR=LTR> \; \; \; \; \; \;&nb
sp\; 11:00 am \; New &\; Prospective Member Orie
ntation\n\n
\; \;&
nbsp\; \; \; \; \; 11:30 am \; Regi
stration Networking