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BEGIN:VEVENT
CATEGORIES:BMA
CLASS:PUBLIC
CREATED:20100302T010144Z
DESCRIPTION:Colorado Business Marketing Association\nInnovative approaches
and transparent communication dont usually conjure up images of the milita
ry. But for the past decade\, the U.S. Air Force has been breaking the rul
es by investing heavily in marketing and communication\, particularly new
media\, to interact with other agencies and the public. \nWhile organizati
ons of all sizes struggle to understand new media\, the Air Force Public A
ffairs team leads the way in developing strategies that include Twitter\,
Facebook\, YouTube\, podcasts/vodcasts and blogging. Consistently touted b
y David Meerman Scott as a group who gets it right\, the Air Force has als
o developed a Social Media Guide thats required reading in several univers
ities and a handbook for many marketers. \nJoin your marketing peers\, col
leagues\, and friends at the March dinner and keynote presentation to lear
n: Why social media should be a crucial part of the marketing mix and how
to use it to achieve your overall goals\nHow to use resources you already
have to connect with your customers in a changing communications environme
nt\nHow to measure and evaluate campaigns to communicate the bottom-line i
mpact to executives\nSpeaker: \nLarry Clavette\nDirector\, Air Force Publi
c Affairs Agency\nU.S. Air Force\n\nAs Director of the U.S. Air Force Publ
ic Affairs Agency\, Larry Clavette oversees the activities of more than 45
0 people at 11 locations worldwide. An early adopter of the Internet in th
e 1990s\, Clavette continues to pioneer online communication\, including s
ocial media. He spearheaded the formation of the Emerging Technology Divis
ion\, which develops and executes social media strategy and tactics within
the Public Affairs Agency. A 20-year veteran of the Air Force\, he has ha
d numerous assignments around the United States including the Pentagon and
throughout Europe.\n5:30 pm New and Prospective Member Orientation\n5:30
pm Cocktails and Networking\n6:30 pm Dinner and Presentation\n\nLocation:\
nUniversity of Denver\nSchool of Hotel\, Restaurant and Tourism Management
\n2044 East Evans Ave\nDenver\, CO 80208\n\nParking:\nLots 301 or 302 reco
mmended ($1/hour)\nRegistration: \n$45 for BMA members\n$59 for Not-yet Me
mbers\n$35 for Full-time Students\n\nFor more information and to register
for the dinner\, please visit BMA Colorado Web site. \nABOUT BMA\nWe are t
he premier professional development organization providing B-to-B educatio
n\, networking and resources.\nAt the Colorado chapter of the Business Mar
keting Association\, you will network with marketing communication VPs\, d
irectors\, and managers from local companies. Youll also meet account exec
utives\, advertising managers\, and creative directors working at agencies
as well as independent business owners\, consultants\, writers\, and des
igners with whom to share ideas and resources. Most of our more-than-350
members live and work in Denver\, Boulder\, Fort Collins\, Colorado Spring
s.\nColorado BMA members also enjoy the benefits of membership in our inte
rnational affiliate. BMA provides access to valuable information\, researc
h\, resources\, as well as education and networking at national conference
s.\nJoin BMA today.\n\n\nDenver\, CO 80208 - USA\nWednesday\, March 10 at
5:30 PM\n
DTEND:20100311T023000Z
DTSTAMP:20100227T114516Z
DTSTART:20100311T003000Z
LAST-MODIFIED:20100302T010144Z
LOCATION:University of Denver - School of Hotel\, Restaurant and Tourism Ma
nagement\, 2044 East Evans Ave - Denver\, CO 80208 - USA
SEQUENCE:0
SUMMARY;LANGUAGE=en-us:Breaking Boundaries and Succeeding in a Social World
- BMA March Dinner
TRANSP:OPAQUE
UID:040000008200E00074C5B7101A82E00800000000C061416E91B7CA01000000000000000
0100000007694073852970F45B3E7F25ABA70C253
X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n
\n\n\n\n\n
Colorado Business
Marketing Association
\n\n
Innovative approaches an
d transparent communication dont usually conjure up images of the military
. But for the past decade\, the U.S. Air Force has been breaking the rules
by investing heavily in marketing and communication\, particularly new me
dia\, to interact with other agencies and the public.
\n
\n
While organizations o
f all sizes struggle to understand new media\, the Air Force Public Affair
s team leads the way in developing strategies that include Twitter\, Faceb
ook\, YouTube\, podcasts/vodcasts and blogging. Consistently touted by Dav
id Meerman Scott as a group who gets it right\, the Air Force has also dev
eloped a Social Media Guide thats required reading in several universities
and a handbook for many marketers.
\n\n
Join your marketing peers\, colleagues\
, and friends at the March dinner and keynote presentation to learn: Why s
ocial media should be a crucial part of the marketing mix and how to use i
t to achieve your overall goals
\n\n
How to use resources you already have to con
nect with your customers in a changing communications environment
\n\n
How to mea
sure and evaluate campaigns to communicate the bottom-line impact to execu
tives
\n\n
Speaker:
\n\n
Larry Clavette
\n\n
Director\, Air Force Pu
blic Affairs Agency
\n\n
U.S. Air Force
\n\n
\n\n
As Director of the U.S. Air Force Public A
ffairs Agency\, Larry Clavette oversees the activities of more than 450 pe
ople at 11 locations worldwide. An early adopter of the Internet in the 19
90s\, Clavette continues to pioneer online communication\, including socia
l media. He spearheaded the formation of the Emerging Technology Division\
, which develops and executes social media strategy and tactics within the
Public Affairs Agency. A 20-year veteran of the Air Force\, he has had nu
merous assignments around the United States including the Pentagon and thr
oughout Europe.
\n\n
5:30 pm New and Prospective Member
Orientation
\n\n
5:30 pm Cocktails and Networking
\n\n
6:30 pm Dinner and Presentation<
/FONT>
\n\n
\n\n
L
ocation:
\n\n
University of Denver
\n\n
School of Hotel\, Restaurant and Tourism Managem
ent
\n\n
2044 East Evans Ave
\n\n
<
FONT FACE="Calibri">Denver\, CO 80208
\n\n
\n\n
Parking:
\n\n
Lots 301 or 302 recommended ($
1/hour)
\n\n
Registration:
\n\n
$45 for BMA members
\n\n
$59 for Not
-yet Members
\n\n
$35 for Full-time Students
\n\n
\n\n
For more information and to register
for the dinner\, please visit BMA Colorado Web site.
\n\
n
ABOUT BMA
\n\n
We are the premier professional development org
anization providing B-to-B education\, networking and resources.
\n\n
At the Colo
rado chapter of the Business Marketing Association\, you will network with
marketing communication VPs\, directors\, and managers from local compani
es. Youll also meet account executives\, advertising managers\, and creati
ve directors working at agencies \; as well as independent business ow
ners\, consultants\, writers\, and designers \; with whom to share ide
as and resources. Most of our more-than-350 members live and work in Denve
r\, Boulder\, Fort Collins\, Colorado Springs.
\n\n
Colorado BMA members also enj
oy the benefits of membership in our international affiliate. BMA provides
access to valuable information\, research\, resources\, as well as educat
ion and networking at national conferences.