BEGIN:VCALENDAR PRODID:-//Microsoft Corporation//Outlook 12.0 MIMEDIR//EN VERSION:2.0 METHOD:PUBLISH X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC CREATED:20100401T224236Z DESCRIPTION:Using LinkedIn to Grow Your B2B Business\n\n\nB2B marketers nee d to take advantage of all the tools of the trade. While many understand t he value of LinkedIn for personal networking and job hunting\, it’s also the “secret weapon” for B2B business development and gathering compet itive intelligence. For the past few years\, LinkedIn has provided people across every industry and profession with an online platform for showcasin g their professional brands\, finding new business\, marketing their servi ces and gaining a competitive advantage. And let’s face it – if you’ re not on board\, then you’re missing the boat. \nJoin us for this deep dive into using LinkedIn and learn:\n* How to use LinkedIn for B2B marketi ng\, business development and business intelligence on customers and compe tition\n* Why you need to build your company’s professional brand online \n* Ways to ensure your profile comes up in searches when others use Linke dIn to find the experts\nSpeakers\nTorrey Lincoln \nDirector\, Western Reg ion Advertising Sales\nA veteran of the digital world\, Torrey Lincoln hol ds responsibility for all advertising sales in the western United States f or LinkedIn. Lincoln leverages 12 years of digital marketing and advertisi ng experience to help leading marketers connect with business professional s through targeted\, online advertising and engagement programs. His reper toire of clients includes Microsoft\, HP\, Intel\, Charles Schwab\, and BM W\, to name a few. \nBefore joining LinkedIn\, Lincoln worked at Yahoo! he lping marketers from the finance\, technology and automotive industries in tegrate Internet marketing strategies into their plans. From his early day s at Forbes.com\, he’s even credited for his contribution to their impre ssive online presence. \nWednesday\, April 14\, 2010\n 11:30 am to 1:00 p m\, New Member Orientation at 11 am\nLocation\nCrowne Plaza Hotel\, 1450 G lenarm Place\, Denver 80202\nSchedule:\n11:00 am New & Prospective Member Orientation\n11:30 am Speed Networking\nNoon Luncheon & Keynote\nParki ng:\n$5 in hotel garage with a validated ticket\nAmple metered street park ing\; Denver Pavilions Parking Garage also suggested if hotel garage is f ull \n\n DTEND:20100414T190000Z DTSTAMP:20100401T224236Z DTSTART:20100414T173000Z LAST-MODIFIED:20100401T224236Z LOCATION:Crowne Plaza Hotel\, 1450 Glenarm Place\, Denver 80202 PRIORITY:5 SEQUENCE:0 SUMMARY;LANGUAGE=en-us:BMA Lunch Meeting - Using LinkedIn to Grow Your B2B Business TRANSP:OPAQUE UID:040000008200E00074C5B7101A82E00800000000B034B0F9B9D1CA01000000000000000 0100000009F3F0243F0365E48804E1B2B90D94ACA X-ALT-DESC;FMTTYPE=text/html:\n\n\n\n \n\n\n\n\n

Using LinkedIn to Grow Your B2B Business\n\n

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B2B marketers need to take advantage of all the tools of the trade. While many understand the value of LinkedIn for personal netwo rking and job hunting\, it’s also the “secret weapon” for B2B busine ss development and gathering competitive intelligence. For the past few ye ars\, LinkedIn has provided people across every industry and profession wi th an online platform for showcasing their professional brands\, finding n ew business\, marketing their services and gaining a competitive advantage . And let’s face it – if you’re not on board\, then you’re missing the boat.

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Join us for this deep dive into using LinkedIn and learn :

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·\; \; \; \; \; \;& nbsp\; How to use LinkedIn for B2B marketing\, business development and business intelligence on cust omers and competition

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< FONT SIZE=2 FACE="Symbol">·\; \; \;&n bsp\; \; \; \; Why you need to build your company’s professional brand online

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·\; \; \; \; \; \; \; Ways to ensure your profile comes up in searches when others use LinkedIn to find the experts

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Speakers

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Torr ey Lincoln< /SPAN>
\n Director\, Western Region Adver tising Sales

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A veteran of the digital world\, Torrey Lincoln holds responsibility for all advertising sales in the western United Stat es for LinkedIn. Lincoln leverages 12 years of digital marketing and adver tising experience to help leading marketers connect with business professi onals through targeted\, online advertising and engagement programs. His r epertoire of clients includes Microsoft\, HP\, Intel\, Charles Schwab\, an d BMW\, to name a few.

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Before joining LinkedIn\, Lincoln worked at Yahoo! helping marketers from the finance\, technology and automotive indu stries integrate Internet marketing strategies into their plans. From his early days at Forbes.com\, he’s even credited for his contribution to th eir impressive online presence.

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Wednesday\, April 14\, 2010
\n  11:30 am to 1:00 pm\, New Member Orientation at 11 am

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Location

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Crowne Plaza Hotel\, 1450 Glenarm Place\, Denver 80202

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Schedule:
\n11:00 am  New &\; Prospective Member Orient ation
\n11:30 am  Speed Networking
\nNoon   Luncheon &\; Keyno te

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Parking:
\n$5 in hotel garage with a validated ticket
\nAmple metered street parking\;  Denver Pavilions Parking Garage also suggested if hotel garage is full

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\n\n\n X-MICROSOFT-CDO-BUSYSTATUS:BUSY X-MICROSOFT-CDO-IMPORTANCE:1 X-MICROSOFT-DISALLOW-COUNTER:FALSE X-MS-OLK-ALLOWEXTERNCHECK:TRUE X-MS-OLK-AUTOFILLLOCATION:FALSE X-MS-OLK-CONFTYPE:0 BEGIN:VALARM TRIGGER:-PT30M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR