December 2007

Going Green Wins GE’s CMO '2007 Marketer of the Year'

December 01, 2007

Posted by BMA Colorado. Published in Press Releases

by Kate Maddox Excerpt from a October 22, 2007 article in BtoB Online of Dan Henson, VP-CMO of General Electric Co., who was named 2007 Marketer of the Year by BtoB, the magazine for marketing strategists. Dan...

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How to Select the Right Trade Shows to Attend

December 01, 2007

Posted by BMA Colorado. Published in Press Releases

by Marilyn Kroner Choosing the right trade shows to attend is a careful process aimed at achieving maximum return on your company’s considerable investment. Good research forms the basis for developing...

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Ten Ways to Get Your Marketing Emails Opened, Read and Acted On

December 01, 2007

Posted by BMA Colorado. Published in Press Releases

by Bob Chernet How can you be sure your outbound marketing emails get opened, read and acted on? Here is a checklist of 10 basic things to keep in mind: 1. Use a relevant subject line. Begin with your...

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The BMA Beat...

December 01, 2007

Posted by BMA Colorado. Published in BMA Beat

December 2007 By Marilee Yorchak, CAE BMA members on the move! Keith Burrows has moved to ChoicePoint Precision Marketing as Director of Sales, Database Solutions. You can reach Keith at [email protected]. Congratulations...

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Rearview Mirror - the Monte Carlo Soirée

December 01, 2007

Posted by BMA Colorado. Published in Press Releases

The Monte Carlo SoiréeThe guests were game and the gaming was great at the Monte Carlo Soirée auction kick-off party. NEW THIS YEAR, our auction was primarily ONLINE. We had plenty of business...

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