Four ways to energize your employees in the New Year

January 18, 2017

Posted by bethanyary. Published in Tips and Tactics

For context, I’ve spent the past 25 or so years working both on the client-side as well as in Big Four consulting. I’ve had the pleasure of working with many of the brands you know and love,...

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6 Reasons Why "Googling Your Keywords" is a Terrible Way to Measure Your Marketing

January 04, 2017

Posted by bethanyary. Published in Tips and Tactics

Showing up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical...

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