Industry News and Views

February 01, 2008

Posted by BMA Colorado. Published in Industry News

Forrester: More than half of b-to-b marketers don’t have corporate blogs By Carol Krol Compiled from B2B Online Despite the buzz around blogging as a b-to-b channel, more than half of b-to-b marketers...

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The BMA Beat...

February 01, 2008

Posted by BMA Colorado. Published in BMA Beat

February 2008 By Marilee Yorchak, CAE BMA members on the move! Michele Bollig, Sun Microsystems, has a new phone number: 303-955-9034. Stacie Powers and Production Control Services have moved their...

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Rearview Mirror - Matt Preschern of IBM

February 01, 2008

Posted by BMA Colorado. Published in Press Releases

Thanks to Tom Kennedy, BMA Colorado Vice President Communications and Marketing Manager, Republic Financial, for this summary of Matt Preschern’s presentation at last month’s BMA Dinner Meeting,...

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Rebranding Means More than a Logo Change

February 01, 2008

Posted by BMA Colorado. Published in Press Releases

A SourceGas Campaign SummaryBy Jerry Sexton, CBCRebranding a company can be a daunting task. That’s because so much more is involved than simply creating a new logo.The story of one such comprehensive...

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Why ROI is Hard to Measure for Multiple Marketing Drivers

February 01, 2008

Posted by BMA Colorado. Published in Press Releases

By Bob ChernetA report from the World Advertising Research Center notes that marketing effectiveness is at an all-time low. (The) “… marketers surveyed said that 65% of their marketing spend...

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Eight Steps to Boost Your Chances of Trade Show Success

February 01, 2008

Posted by BMA Colorado. Published in Press Releases

By Chris Doyle So you reserved your space, built your booth, showed up at a “can’t miss” industry trade show…and nobody noticed. Well, at least you’re not alone. Most companies that attend...

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