Named Account Marketing: A New Way to Open Sales & Close Business

February 12, 2016

Posted by Kelly Snyder. Published in Tips and Tactics

This article was originally written by Kelly Snyder of 90octane, and BMA Colorado President-Elect. To read the full, original version, click here.   As marketers, we’re not just interested in...

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My Top Four Takeaways from Carlos Hidalgo’s New Book, “Driving Demand”

February 04, 2016

Posted by Tarah Speck. Published in Tips and Tactics

Demand generation has become as popular a term as “content marketing” among marketers. For those who implement it effectively, the results are transformational, but for those who don’t,...

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Be More Linked In

February 03, 2016

Posted by BMA Colorado. Published in Member Benefit

Another great member benefit...BMA’s basic tenet is outstanding education, networking and professional development.BMA Colorado has a strong LinkedIn Group...the one social network essential for business...

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Greet & Meet: February 2016

February 03, 2016

Posted by BMA Colorado. Published in Greet & Meet

Welcome to our newest BMA members, and many thanks to our continuing members who have renewed, showing their commitment to BMA and the B2B marketing profession!NEW MEMBERS, January 2016:Beth Ary, Sr. Storyteller,...

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BMA Beat: February 2016

February 03, 2016

Posted by BMA Colorado. Published in BMA Beat

By Marilee Yorchak, CAE BMA members on the move!  Congratulations to Janna Vance, Hyper Dog Media, who recently got a promotion to Director of Operations.  Jason Winston also got a promotion to Director,...

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