October 2016

5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)

October 26, 2016

Posted by bethanyary. Published in Tips and Tactics

I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...

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