Tips and Tactics
Maximizing ROI for B2B marketers
What Marketers Need to Know About Facebook Ad Relevance Scores
November 16, 2016 Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly...5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)
October 26, 2016 I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...How to Check for and Avoid Duplicate Content
August 22, 2016 Google hates duplicate content. Use these tips to make sure you don’t have any duplicate content on your site! Everyone knows that Google hates duplicate content. What many people don't always know...Why Smart Companies Are Making Customer Experience a C-Suite Job
May 25, 2016 As an expert in helping brands engage their customers, Len Devanna shares a recent experience that fell short of ideal. I had a bad experience last week with a hotel chain that shall remain unnamed. In...Rock your customers’ world: 8 tips for building effective messaging
May 13, 2016 Stacey Danheiser, owner of SHAKE Marketing Group, shares her insight about how you can build more effective messaging. Read more from Stacey on her blog. In musical circles, rock bands have...Calling All Thought Leaders!
April 26, 2016 BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...Five Tips to Help You Win that Marketing Award
April 22, 2016 In honor of the BMA Gold Key Awards ceremony on Friday, April 22nd, Larry Goldman, BMA Colorado VP of Membership, shares his insights from sitting on the panel of judges for the BMA B2 Awards. During...What Modern Marketers Can Learn from Old-School Journalism
April 05, 2016 This article was originally written by Johnny Hyde, Founder and Chief Marketing Officer at Bonfire Effect, and current BMA Colorado President. The other day, an interesting thought presented itself...One Immutable Law of Business?
March 24, 2016 This article was originally written by Johnny Hyde, Founder and Chief Marketing Officer at Bonfire Effect, and current BMA Colorado President. - See more on the Bonfire Effect blog. I’ve been...Named Account Marketing: A New Way to Open Sales & Close Business
February 12, 2016 This article was originally written by Kelly Snyder of 90octane, and BMA Colorado President-Elect. To read the full, original version, click here. As marketers, we’re not just interested in...SEARCH
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BMAColorado Did you know that Tuesday, December 5 is Colorado Gives Day? Join us for a beer & to give back!… https://t.co/CXPHRQfFA2
BMAColorado You've undoubtedly heard the terms AI and machine learning, but how do they apply to marketing? Jim Sterne discusse… https://t.co/iSeMEsUnM8
BMAColorado It’s important to use both soft and hard CTAs on your website. Learn more about the difference between the two:… https://t.co/9tWcQV3PuO
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