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Coordinate Lead Generation & Nurturing to Maximize Impact
May 03, 2017 Too often, I talk with companies that have separate lead generation and lead nurture programs. Most of these programs are managed as distinct initiatives rather than integrated strategies that work together...Marketing That Matters
April 06, 2017 We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers,...Calling all thought leaders!
March 27, 2017 BMA Colorado is collecting submissions for upcoming blog posts. We’re looking for members like you who have something to say and want to share it online with our BMA Colorado community. We’re...Four ways to energize your employees in the New Year
January 18, 2017 For context, I’ve spent the past 25 or so years working both on the client-side as well as in Big Four consulting. I’ve had the pleasure of working with many of the brands you know and love,...6 Reasons Why "Googling Your Keywords" is a Terrible Way to Measure Your Marketing
January 04, 2017 Showing up at the top of a Google search made by the owner of a company does not mean that the company’s site has is set up properly to attract customers. Gone are the days when Googling “medical...What Marketers Need to Know About Facebook Ad Relevance Scores
November 16, 2016 Last year, in a continued effort to refine their advertising parameters as well as platform user experience with paid advertising, Facebook rolled out what is known as an Ad Relevance Score. But what exactly...5 Ways to Create Superfluous Buyer Personas (Or, How to Avoid Mistakes I Made in My Youth)
October 26, 2016 I can remember the first time I sat down to create a buyer persona. Those were the Halcyon days—summers in Rio, no gray hairs, I could run for 30 minutes without my left arm feeling numb…I...How to Check for and Avoid Duplicate Content
August 22, 2016 Google hates duplicate content. Use these tips to make sure you don’t have any duplicate content on your site! Everyone knows that Google hates duplicate content. What many people don't always know...Programmic NOW Conference
July 22, 2016 Hearing about programmatic ad buying? Want to learn more? Sign-up for the industry’s hottest event! BMA Colorado partners with Ad Club Denver and Ad Tech Meetup to bring the 2nd...Why Smart Companies Are Making Customer Experience a C-Suite Job
May 25, 2016 As an expert in helping brands engage their customers, Len Devanna shares a recent experience that fell short of ideal. I had a bad experience last week with a hotel chain that shall remain unnamed. In...SEARCH
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